The first step for every startup business is to drive sales. BigCommerce has several very useful features that help companies acquire customers and develop brand recognition. For instance, stores could be integrated to social medias like Facebook which allows direct transaction through the Facebook Store. By doing so, it markets to our immediate networks, encourages referrals and essentially streamlines the entire purchasing process. In fact, we have already implemented this function to our griflens Facebook page and promoting sales through this additional channel.
Another great tool is the abandoned cart option that identifies customers who added items in the shopping cart but have not yet completed their purchases. It then allows the business to send them email reminders in order to close the deal. According to studies, last year 15% of lost revenue was regained through email marketing like reminders and coupon offerings, thereby making the abandoned cart option a very valuable feature to have.
Aside from great marketing tools, BigCommerce also offers many options for managing inventory and finance. Shipping management apps like Shipping Easy and finance control apps like Quickbook are already integrated with the BigCommerce platform. This means that companies do not need to go through the convoluted technical process of setting up. The seamless process makes activating apps for tracking shipments and managing accounts as simple as a click of a button.
Not only limited to technical services, BigCommerce also offers great coaching sessions on ways to optimize the e-commerce business such as search engine optimization.
At griflens-interactive story beads, we are really excited to learn more about e-commerce. We already had a great start by having our first batch of pre-orders and now we look forward to expanding our business with the help of BigCommerce!
Blog post by Lena Xiang